FitFocus®
A Simpler Path to the Right Running Shoe
The original shoe finder had become difficult to navigate and no longer reflected the Road Runner Sports experience. Customers faced friction throughout the process. Uncertainty crept in at a critical decision point.
I led a complete UX/UI redesign focused on clarity and ease of use. The experience became a guided journey that simplified product discovery and strengthened the connection between recommendation and purchase. Customers could shop with greater confidence.
SkinnyFit.com 3.0
Modernizing an Established eCommerce Experience
As the brand grew, the website became harder to navigate and less consistent across key customer touchpoints. It was time for the experience to evolve.
I redesigned the homepage, product detail pages, and supporting customer journeys. The experience became clearer and easier to navigate. The result was a more cohesive website that strengthened trust and supported continued growth.
Kelly’s Running Warehouse
Modernizing an Outlet Experience for Growth
The existing website no longer met customer expectations. The experience felt dated and difficult to navigate. It was falling behind the way people shop online today.
I led a complete redesign focused on usability and product discovery. Mobile responsiveness became a priority. The result was a faster, more intuitive shopping experience that supported continued growth.
Rewards Network
Refreshing Digital Experiences for Leading Hospitality Brands
Many partner portals had grown outdated and no longer reflected the brands they represented. The challenge was creating a more consistent experience while preserving each partner’s unique identity.
I led redesign efforts across multiple hospitality platforms. The focus was usability, consistency, and clearer customer journeys. The result was a more modern portfolio of websites that reinforced trust and strengthened each brand experience.
JetBlue TrueBlue Dining
Aligning a Loyalty Experience with the JetBlue Brand
The existing dining platform no longer reflected the JetBlue experience. Navigation felt dated, and the customer journey lacked the clarity and consistency members expected from the brand.
I redesigned the platform to simplify navigation, strengthen brand alignment, and create a more seamless experience across devices. The result was a more intuitive loyalty experience that helped members engage with the program more confidently.
Road Runner Kids
Creating a Dedicated Shopping Experience for Young Athletes
The existing platform lacked a dedicated experience for youth products. Parents had a harder time finding age-appropriate footwear. It was clear the category needed its own identity.
I designed a dedicated shopping experience focused on simpler navigation and clearer product organization. The result was a more intuitive journey that helped parents shop with confidence and supported growth within the youth category.
