web design.
Websites don’t fail because of bad design. They fail when customers can’t find what they need. These projects explore how structure, messaging, and user experience work together to create clarity and support growth.
Gym Snack
Creating Distinct Landing Page Experiences for Every Campaign
I developed three landing pages to challenge perceptions of vegan snacking, highlight flavor without compromise, and support Gym Snack's expansion into GNC stores. Each campaign delivered a distinct message while maintaining a cohesive brand experience.
FitFocus®
Simplifying the Search for the Right Running Shoe
Road Runner Sports' original shoe finder had become difficult to navigate. I led a complete UX/UI redesign that transformed the experience into a guided journey, making product discovery easier and helping customers shop with greater confidence.
SkinnyFit.com 3.0
Evolving the SkinnyFit Shopping Experience
As SkinnyFit grew, its website needed a more cohesive experience. I redesigned the homepage, product pages, and key customer journeys to simplify navigation, strengthen brand consistency, and support continued growth.
Kelly’s Running Warehouse
Reimagining the Online Outlet Experience
Kelly's Running Warehouse needed a modern shopping experience that met evolving customer expectations. I led a complete redesign focused on mobile responsiveness, intuitive navigation, and easier product discovery.
Rewards Network
Modernizing Hospitality Partner Platforms
Rewards Network's partner portals needed a refresh without losing their individual brand identities. I led redesign efforts across multiple platforms to improve usability, simplify customer journeys, and create more consistent digital experiences.
JetBlue TrueBlue Dining
Bringing the JetBlue Experience to Loyalty Dining
The existing dining platform felt disconnected from JetBlue's brand experience. I redesigned the website to improve navigation, strengthen brand alignment, and make it easier for members to engage with the loyalty program across devices.
Road Runner Kids
Building a Shopping Destination for Young Athletes
Road Runner Sports lacked a dedicated shopping experience for its youth category. I designed a standalone experience with clearer product organization, simpler navigation, and a distinct identity to help parents find the right footwear for their kids.
