about me.
Art director, digital designer, and creative strategist based in San Diego, helping brands build scalable digital systems that strengthen clarity, conversion, and long term growth.
DESIGN WITH IMPACT
Design that connects and converts by blending strategic thinking with intuitive digital systems built for clarity and growth.
With 15 years in the industry and over a decade specializing in health, wellness, and fitness, I blend strategic thinking with intuitive design to build digital systems that drive clarity, conversion, and measurable growth. I help brands communicate with confidence and move their audiences to action.
My Experience
Art Director
As an Art Director, I lead concepts from strategy through execution, shaping work that feels cohesive, modern, and performance-driven. I focus on clarity and direction, ensuring every creative decision supports measurable business goals. The result is design that elevates brands while driving meaningful impact.
Digital Designer
As a Digital Designer, I create intuitive experiences across web, mobile, email, and performance channels. I blend usability, aesthetics, and strategic thinking to build digital systems that strengthen clarity and conversion. My focus is designing work that feels refined, purposeful, and built for growth.
Creative Strategist
As a Creative Strategist, I connect insights, messaging, and visual direction to shape ideas that resonate and perform. I help teams define objectives, refine their narrative, and align creative with measurable outcomes. The result is strategy that strengthens execution and drives long-term impact.
What I Work With
The Creative Stack Behind Every Project
My work is supported by a curated set of design, collaboration and marketing tools that streamline workflows and elevate every deliverable. These platforms help me move efficiently from concept to execution — designing visuals, building landing pages, refining email campaigns and staying connected with teams. Select AI tools are used to enhance ideation and efficiency, never to replace strategy or craft. From Adobe Creative Cloud to Klaviyo, Squarespace, Slack and modern AI platforms, these are the systems I rely on daily to create clean, strategic and high-performing digital experiences.
Brands I’ve Partnered With
A Portfolio Built Across Leading Brands
Throughout my career, I’ve had the opportunity to collaborate with established brands, growing companies and fast-paced internal teams. Much of my experience comes from fitness, health and wellness, where I helped shape high-performing digital creative across web, email, social and campaigns. Today, I continue partnering with companies of all sizes — delivering thoughtful, strategic design that adapts to their goals and elevates their brand presence.
I’m also a dog dad, fitness enthusiast, and someone who prioritizes health and longevity, with a soft spot for comic book movies and superheroes. Getting outdoors and staying active around San Diego is one of my favorite ways to reset.
born & raised.
I was born and raised in St. Charles, Missouri, a historic town just outside of St. Louis and the starting point of the Lewis and Clark Expedition. It’s where my foundation was set, grounded, active, and curious from an early age.
Sports played a big role growing up. I played soccer from first grade through high school and ran track in my later years, focusing on the 100m, 200m, and 400m. That competitive energy taught me discipline, consistency, and how to push through challenges. Those lessons still show up in my work today.
At the same time, I gravitated toward creativity. I excelled in math, but art classes were where I felt most at home. If I wasn’t at practice, I was usually making something, exploring ideas, or finding creative outlets that balanced structure with self-expression.
And of course, there’s the food. The original St. Louis style pizza, Imo’s, still holds the title for the best pizza I’ve ever had. Nothing compares, and I’ll happily stand by that.
grew up in.
I grew up in Chicago, Illinois, a city that played a major role in shaping who I am today. I studied at the University of Illinois at Chicago, where I earned my Bachelor of Science in Architecture and Design.
While the degree gave me a strong foundation in structure, systems, and problem-solving, it also helped me realize that my true calling wasn’t architecture itself, but creative work that lived closer to people, storytelling, and everyday experiences. That realization led me to pivot toward graphic design.
Outside of school, I stayed deeply connected to sports and fitness. I played competitive soccer in the Chicago Metropolitan Sports Association league, which reinforced discipline, teamwork, and consistency. Those lessons carried over naturally into my professional life.
Chicago is also where my connection to the fitness, health, and wellness community truly took shape. I worked at Equinox Fitness Clubs in several roles, from Front Desk and Retail at the field level to a Graphic Design Intern and Social Media Consultant at the corporate level. Through Equinox, I worked alongside personal trainers, group fitness instructors, Pilates instructors, and countless professionals dedicated to helping others improve their lives.
What stayed with me most was the mindset. No matter someone’s background or story, the common goal was always the same: to get better. That shared sense of progress, growth, and self-improvement is what drew me to this community and continues to influence the work I do today.
I still have family in Chicago, and it will always feel like home. It’s where I did a lot of my growing up, both personally and professionally, and where many of my core values were solidified.
currently living in.
I’m currently living in San Diego, California, where everything I’ve picked up along the way feels aligned. The grounded roots from Missouri, the growth and drive shaped in Chicago, and now a lifestyle built around balance, movement, and intention.
San Diego makes it easy to stay active and spend time outdoors. Whether I’m exploring the city, getting steps in with my dogs, or simply enjoying time outside, this environment keeps me energized and inspired. That energy naturally carries into my work.
The health, wellness, and fitness community here feels familiar in the best way. It’s full of people who care about progress, consistency, and becoming better versions of themselves while still enjoying the process. It’s a mindset I connect with deeply and one that continues to shape how I collaborate and create.
San Diego isn’t about slowing down. It’s about moving forward with intention, having fun along the way, and building a life and career that genuinely feel good.