about me.
Art director, digital designer and creative strategist based in San Diego, California — helping brands elevate their presence through bold ideas, smart strategy and clean execution.
SHAPING IDEAS WITH PURPOSE
Design that connects, converts and elevates by blending strategic thinking with clean, intuitive digital experiences.
With 15 years in the industry and over a decade specializing in fitness, health and wellness, I build creative that aligns strategy with clean, intuitive design. I help clients communicate clearly, stand out visually and move their audiences to action.
My Experience
Art Director
As an Art Director, I lead concepts from idea to execution, shaping creative that feels intentional, modern and performance-driven. I focus on clarity, cohesion and purpose, ensuring every design decision supports the larger strategy. My goal is to create work that looks elevated and drives results.
Digital Designer
I create clean, intuitive experiences across web, mobile, email and social. With 15 years of industry experience, including 12 in fitness, health and wellness, I design visuals that blend usability, aesthetics and strategic storytelling. My focus is crafting digital work that feels modern, engaging and purposeful.
Creative Strategist
I connect insights, messaging and visual storytelling to build work that resonates. I help teams define goals, sharpen their narrative and develop creative that feels both meaningful and measurable. The result is strategy that guides stronger design and impactful outcomes.
What I Work With
The Creative Stack Behind Every Project
My work is supported by a curated set of design, collaboration and marketing tools that streamline workflows and elevate every deliverable. These platforms help me move efficiently from concept to execution — designing visuals, building landing pages, refining email campaigns and staying connected with teams. From Adobe Creative Cloud to Klaviyo, Squarespace and Slack, these are the systems I rely on daily to create clean, strategic and high-performing digital experiences.
