Catamaran Resort Hotel and Spa
For the Catamaran Resort Hotel and Spa, I designed email campaigns that promoted their seasonal events, restaurants, and on-property experiences. The creative direction leaned into a vibrant, beach-inspired aesthetic — fun, bright, and energetic — while still staying aligned with the brand and driving reservations and engagement.
The Lodge at Torrey Pines
The Lodge at Torrey Pines needed emails that reflected the luxury of the property and the experience of staying there. I concepted and designed campaigns showcasing their dining experiences, seasonal promotions, and on-property services — ensuring each email felt refined, on-brand, and focused on driving reservations and engagement.
ACTIVE Advantage
I partnered with ACTIVE Advantage to design and execute their ‘Activation Email’ series, building the emails and deploying them to the Road Runner Sports audience. The series introduced key membership benefits, drove early engagement, and increased activation through clear value messaging and thoughtful sequencing.
