SkinnyFit
SkinnyFit is a leading health and wellness brand dedicated to helping women feel confident, energized, and supported through premium supplements designed for real, lasting results. As the lead designer for all SkinnyFit email communications, I owned the entire lifecycle of each send — from designing and building within Klaviyo to conducting thorough QA before deployment. I also served as the main point person for all email-related questions and solutions, ensuring every message was on-brand, high-performing, and optimized for a seamless customer experience.
Product Launch
Fit IV by SkinnyFit
For the launch of Fit IV, I designed a 3-part email series introducing SkinnyFit’s formula enhanced with InnoSlim, a clinically studied ingredient that set it apart from typical hydration supplements. The emails highlighted its hydration support and added weight-loss benefits through clean, energetic visuals that clearly communicated what made the product unique. This series blended education and eye-catching design to build excitement and position Fit IV as a standout addition to the SkinnyFit lineup.
Product Launch
GLP-1 Natural: Slimming Probiotic
GLP-1 Natural quickly became one of SkinnyFit’s most in-demand products, and designing the launch emails was both exciting and creatively energizing. With so much anticipation around the formula, I crafted a series that highlighted its science-backed benefits, natural ingredients, and how it supports appetite control and balanced energy throughout the day. The emails balanced education with bold, eye-catching visuals to match the product’s momentum, making the launch feel as impactful and buzz-worthy as the product itself.
Product Launch
Liquid Collagen Multi-Collagen Peptides
With the success of Super Youth powder collagen, SkinnyFit expanded the lineup with the launch of Liquid Collagen — a faster, easier, and more convenient way to enjoy daily collagen benefits. I designed a 3-part email series to introduce the new formula, highlighting its quick-absorbing liquid format, tropical mango flavor, and the simplicity of taking it on the go. The series focused on educating customers, showcasing the product’s advantages, and building excitement around this next evolution in the SkinnyFit collagen family.
Product Launch
Super Youth Collagens: New & Improved
For the Super Youth New & Improved launch, I created a series of emails introducing SkinnyFit’s upgraded collagen formula, now enhanced with organic baobab fiber and pre & probiotics based on customer feedback. With six flavors to showcase, these emails blended education and excitement while presenting dense product details in a clean, visually engaging way. Product launches like this are always a creative highlight, allowing me to explore fresh layouts and elevate the overall brand experience.
Product Launch
Super Youth Strawberry Watermelon, Colostrum & Immunity Gummies
For these three product launches — Super Youth Strawberry Watermelon, Colostrum, and Immunity Gummies — I created a diverse set of emails that highlighted each product’s unique benefits and personality. From the refreshing, fruit-forward energy of Strawberry Watermelon to the gentle, restorative nature of Colostrum and the vibrant, wellness-boosting appeal of Immunity Gummies, each design required its own visual language. I crafted layouts that were educational, eye-catching, and tailored to the product story, ensuring every email felt distinct while staying cohesive within the SkinnyFit brand.
Sales & Promotions
Memorial Day Sale
For the Memorial Day Sale, I designed a 5-part email series that rolled out a new daily promotion for five consecutive days. To keep the workflow efficient and consistent, I built a flexible, plug-and-play template system that made it easy to swap in daily offers without sacrificing visual impact. This allowed the series to move quickly through design and development while still delivering bold, engaging emails that drove excitement and kept customers returning throughout the week-long event.
Sales & Promotions
Flash Sales, Seasonal & Holiday Promotions
This collection showcases a variety of SkinnyFit promotional emails — from flash sales to seasonal moments to major holiday campaigns — each designed with its own elevated look and feel while staying true to the brand. Every send required a fresh creative approach, balancing bold visuals with clear messaging to drive urgency and engagement. Whether it was a limited-time offer or a festive holiday promotion, each email was crafted to stand out in the inbox and deliver a polished, high-performing experience for SkinnyFit customers.
Branded & Educational
Tips, Myths, Fun Facts & Testimonials
This collection of branded and educational SkinnyFit emails highlights tips, myths, fun facts, and customer testimonials designed to deepen product understanding and build trust. Each email pairs clear, useful education with elevated visuals, making complex information feel approachable and engaging. Whether breaking down ingredients, sharing expert insights, or spotlighting real customer experiences, these sends reinforce the SkinnyFit brand while helping customers feel informed, confident, and connected to the products they love.
Long Form
Self-Care & Wellness Series
For the September Self-Care series, I concepted and designed long-form emails centered around content that consistently resonates with the SkinnyFit audience. Self-care always drives high engagement, so we leaned into a more in-depth format filled with helpful tips and wellness inspiration. Each email also included a relevant product push to support conversion, creating a natural blend of lifestyle value and strategic merchandising.
Long-Form
Direct Response Content
I’ve always taken the lead on SkinnyFit’s long-form direct response emails, drawing from my deep experience with direct response marketing. These emails typically open with an emotional pain point or relatable trigger, then guide readers through a compelling narrative that naturally leads to the product as the solution. My focus is on balancing storytelling with strategy — creating emails that feel human, empathetic, and engaging while still driving strong conversion for the brand.
Catamaran Resort Hotel and Spa
For the Catamaran Resort Hotel and Spa, I designed email campaigns that promoted their seasonal events, restaurants, and on-property experiences. The creative direction leaned into a vibrant, beach-inspired aesthetic — fun, bright, and energetic — while still staying aligned with the brand and driving reservations and engagement.
The Lodge at Torrey Pines
The Lodge at Torrey Pines needed emails that reflected the luxury of the property and the experience of staying there. I concepted and designed campaigns showcasing their dining experiences, seasonal promotions, and on-property services — ensuring each email felt refined, on-brand, and focused on driving reservations and engagement.
ACTIVE Advantage
I partnered with ACTIVE Advantage to design and execute their ‘Activation Email’ series, building the emails and deploying them to the Road Runner Sports audience. The series introduced key membership benefits, drove early engagement, and increased activation through clear value messaging and thoughtful sequencing.
