Gym Snack
Building Email Campaigns for a Bold Plant-Based Snack Brand
Developing campaign-driven email creative that turns Gym Snack’s bold brand positioning into clear, conversion-focused storytelling across product education, lifestyle, and recipe content.
CAMPAIGN
01 — Introduction
Actually Vegan. Actually Good.
CAMPAIGN
02 — The Vegan Proof
What Actually Vegan Looks Like
CAMPAIGN
03 — Recover
Plant Protein for After Training
CAMPAIGN
04 — Routine
Add This to Your Routine
CAMPAIGN
01 — Belonging
Is Gym Snack For Me?
CAMPAIGN
02 — Trust
What’s Actually In The Bag?
CAMPAIGN
03 — Desire
“It Doesn’t Taste Vegan.”
CAMPAIGN
04 — Habit
Where Your Day Takes You
RECIPE SERIES
Macro Mac & Cheeze
Cheddar Cheeze Crisps
RECIPE SERIES
Fiesta Fuel Burrito
Jalapeño Cheddar Cheeze Crisps
RECIPE SERIES
Buffalo Crunch Caesar
Buffalo Ranch Cheeze Crisps
Louisville Jerky Co.
Building Campaign Worlds for a Challenger Vegan Brand
Developing concept-driven email campaigns that turn Louisville Jerky Co.’s irreverent personality into distinctive brand storytelling, from strategic multi-email arcs to nostalgia-driven creative built around product, culture, and humor.
CAMPAIGN
01 — Belonging
Vegan Jerky, Nailed
CAMPAIGN
02 — Trust
Yes, It’s Actually Vegan
CAMPAIGN
03 — Flavor + Texture
This Isn’t That
CAMPAIGN
04 — Consistency
Never Settle Again
EMAIL SERIES
Retro Television
14 Years of Commitment
EMAIL SERIES
Retro Computing
Always Plant-Based
EMAIL SERIES
VHS Home Video
The Origin Story
EMAIL SERIES
Retro Game Shows
Nothing to Hide
EMAIL SERIES
On-the-Go
Fuel for the Long Haul
EMAIL SERIES
Everyday Snacking
Re-Stack Your Snacks
EMAIL SERIES
New Product
Hot Honee Pepperoni
EMAIL SERIES
Gaming Nostalgia
Jerky Blitz
SkinnyFit
Building the Email Infrastructure Behind a Growing DTC Brand
For over eight years, I helped build and evolve SkinnyFit’s email program. From welcome flows and product launches to promotional campaigns and customer retention, every system was designed to support growth across the customer journey.
POST PURCHASE
01 — Order Confirmation
Purchase Reassurance
POST PURCHASE
02 — Shipping Confirmation
Product Anticipation
POST PURCHASE
03 — Delivery Confirmation
Product Activation
RETENTION
01 — 3-Month Anniversary
Early Loyalty Reinforcement
RETENTION
02 — 6-Month Anniversary
Progress Recognition
RETENTION
03 — 9-Month Anniversary
Continued Engagement
RETENTION
04 — 1-Year Anniversary
Long-Term Loyalty Reward
RETENTION
Strawberry Watermelon Collagen
Personalized Recipe Inspiration
RETENTION
Orange Pineapple Collagen
Personalized Recipe Inspiration
RETENTION
Chocolate Collagen
Personalized Recipe Inspiration
RETENTION
Unflavored Collagen
Personalized Recipe Inspiration
NEW & IMPROVED COLLAGENS
01 — Formula Reveal
Introducing the New Super Youth
NEW & IMPROVED COLLAGENS
02 — Product Education
What’s New & Improved
NEW & IMPROVED COLLAGENS
03 — Customer Reassurance
Answering What Changed & Why
STRAWBERRY WATERMELON COLLAGEN
Flavor Launch
Introducing a New Collagen Flavor
COLOSTRUM COLLAGEN
01 — Product Reveal
Introducing Colostrum + Collagen
COLOSTRUM COLLAGEN
02 — Product Education
The Benefits Behind the 4-in-1 Blend
FIT IV
01 — Product Reveal
Introducing Fit IV
FIT IV
02 — Weight Management
Benefit & Ingredient Education
FIT IV
03 — Hydration & Wellness
Expanding the Product Story
GLP-1 NATURAL
01 — Introductory Offer
Launch + Up to 50% Off
GLP-1 NATURAL
02 — Product Education
How GLP-1 Natural Works
GLP-1 NATURAL
03 — Follow-Up Offer
20% Instant Savings
Pumps
Turning a Snack Brand Into a Loud, Flavor-First Personality
Developing character-driven email campaigns that bring the world of Pumpville to life. From everyday adventures to interactive experiences and seasonal storytelling, each campaign turns simple product moments into playful, engaging brand experiences.
HALLOWEEN SERIES
The Pumps Witch Project
The Blair Witch Project
HALLOWEEN SERIES
Say It Three Times
Beetlejuice
HALLOWEEN SERIES
Pump-tergeist
Poltergeist
HALLOWEEN SERIES
Don’t Feed Him After Midnight
Gremlins
EMAIL SERIES
Back To School
Lil’ Pip’s Flavor Dilemma
EMAIL SERIES
Healthy Eating Reset
Wrench’s Daily Essentials
EMAIL SERIES
Pumpville Game
Pixel’s Gaming Challenge
EMAIL SERIES
Fall Picnic
Clover’s Fall Gathering
Catamaran Resort Hotel & Spa
Connecting Resort, Dining, and Wellness Through Email
Email design spanning the Catamaran Resort Hotel & Spa and its on-property experiences, from seasonal stays and special events to dining and spa. Each communication maintained the resort’s relaxed coastal identity while adapting to the distinct audience and offering.
RESORT
Explore Like a Local
Seasonal stay offer and destination experiences
SEASONAL EVENT
Mother’s Day Brunch
Holiday dining and resort experience
DINING
Oceana Coastal Kitchen
Restaurant anniversary and dining promotion
SPA
The Catamaran Spa
Custom treatments and seasonal wellness offers
The Lodge at Torrey Pines
Designing Across a Luxury Hospitality Experience
From resort stays and seasonal programming to dining and spa, I created email experiences across The Lodge at Torrey Pines and its on-property offerings. Each communication balanced the property’s established visual identity with the distinct experience being promoted.
RESORT
Summer at The Lodge
Seasonal resort offers and experiences
CULINARY EVENT
A Summer Evening
An intimate guest chef dining experience
DINING
The Art of Baja
A culinary event at The Grill
SPA
Summer Spa Packages
Seasonal treatments and special offers
ACTIVE Advantage
Driving Membership Value Through Strategic Partner Offers
Email campaigns developed for ACTIVE Advantage in partnership with Road Runner Sports, using exclusive member savings to drive acquisition, engagement, and offer redemption throughout the customer lifecycle.
MEMBERSHIP SIGNUP
Welcome Offer
Introducing the $85 Road Runner Sports benefit
MEMBERSHIP SIGNUP
Membership Benefits
Highlighting the savings and value of membership
MEMBERSHIP SIGNUP
Member Re-engagement
Re-engaging members with unused $85
MEMBERSHIP SIGNUP
Offer Expiration
Driving redemption before the benefit expires
