ui design.
UI design is more than aesthetics — it’s communication. I create digital experiences that elevate usability and conversion through thoughtful interface design. Each project balances hierarchy, visual systems, and strategic decisions that move the user forward. Here are UI projects I’ve led.
Rewards Network
For the Rewards Network initiative, I served as the Interactive & UI Designer responsible for revitalizing dining-rewards portals across major travel and hospitality brands. Many partner microsites had become visually inconsistent and outdated, so the challenge was to unify aesthetics, strengthen usability, and rebuild trust through clean, modern design. I refreshed interfaces to align with each brand — from Hilton HHonors to IHG Rewards Club to Orbitz Rewards — while streamlining user journeys, improving sign-up flows, and enhancing overall engagement. The result was a suite of cohesive partner portals that felt both elevated and user-friendly.
JetBlue TrueBlue Dining
JetBlue was the newest loyalty partner added to the Rewards Network dining program and the first to receive a fully custom, responsive design instead of a standard template. I led the design direction, streamlined the member journey, and secured partner approval — setting a new visual and functional standard for future portals.
Kelly’s Running Warehouse
For Kelly’s Running Warehouse I led a full-site redesign to transform an outdated, non-responsive ecommerce platform into a modern, mobile-first shopping experience. Partnering with the eCommerce Revenue Manager, I defined the strategy and brought it to life — simplifying navigation, elevating the hero and “shop by” modules, enhancing product listing and detail pages, and prioritizing speed and usability across devices. The design emphasizes visual clarity, brand trust, and user-flow efficiency so Kelly’s could move inventory faster and better engage value-driven athletic shoppers.
Road Runner Kids
Road Runner Kids was the first brand extension of Road Runner Sports, created to introduce young athletes — and their parents — to performance footwear, apparel, and gear. After reviewing customer feedback, I redesigned the homepage to better speak to its core audience, focusing on clear navigation, playful brand expression, and improved membership sign-ups. I applied the Road Runner Kids visual identity across the layout and designed a responsive UI system that was easy to maintain and scale.
FitFocus®
For the “FitFocus” project, I served as UX/UI Designer tasked with re-imagining a legacy shoe-finder experience for a premier performance-athlete retailer. Through a phased approach—beginning with mobile usability followed by responsive design—I transformed an outdated, off-brand interface into a modern, intuitive platform that asks the right questions to help athletes discover their perfect fit with confidence. Major upgrades included a streamlined introduction to orient users, an accordion-based question flow to reduce friction and keep users engaged, and a results page that presents a primary recommendation alongside alternatives and accessories to increase choice and conversion.
SkinnyFit.com 3.0
In 2025, I returned to redesign SkinnyFit.com nearly six years after the previous launch. As the UI/UX Designer, I led a full reimagining of the homepage, product pages, and key brand and support pages to modernize the experience, improve usability, and align the site with SkinnyFit’s evolved brand direction. The result was a cleaner, more cohesive, and higher-converting eCommerce experience built for the brand’s next chapter.
