ui design.
UI design is more than aesthetics — it’s communication. I create digital experiences that elevate usability and conversion through thoughtful interface design. Each project balances hierarchy, visual systems, and strategic decisions that move the user forward. Here are UI projects I’ve led.
JetBlue TrueBlue Dining
JetBlue was the newest loyalty partner added to the Rewards Network dining program and the first to receive a fully custom, responsive design instead of a standard template. I led the design direction, streamlined the member journey, and secured partner approval — setting a new visual and functional standard for future portals.
Road Runner Kids
Road Runner Kids was the first brand extension of Road Runner Sports, created to introduce young athletes — and their parents — to performance footwear, apparel, and gear. After reviewing customer feedback, I redesigned the homepage to better speak to its core audience, focusing on clear navigation, playful brand expression, and improved membership sign-ups. I applied the Road Runner Kids visual identity across the layout and designed a responsive UI system that was easy to maintain and scale.
