Blending Heart and Strategy to Launch a Pet Wellness Brand
My Role: UI Designer
Overview
Crafting an engaging direct-response journey to bring a dog supplement brand to life
DIRECT RESPONSE LANDING PAGE
AMAZON BRAND PITCH
SuperPup was the company’s first venture into the dog-supplement market, debuting with Flex & Fur collagen. As the Designer, I created the direct-response landing page, designed Amazon listing images, and supported the Brand Pitch deck. The project let me lean into a more playful creative direction, with my former dog, Thor, starring on the lander and bringing heart and authenticity to the brand.
The Challenge
SuperPup was a brand new entry into the dog-supplement market, and the challenge was to build trust and personality from the ground up. With no existing digital identity, we needed to design a landing page and visual system that communicated credibility, product benefits, and heart. This meant creating a playful but trustworthy experience that stood out in a competitive category and introduced Flex & Fur with clarity, warmth, and authenticity.
Landing Page
Designing a Playful, Trust-Building Landing Experience for Pet Parents
As Smashtech’s first pet wellness brand, SuperPup needed a landing page that could introduce the product, educate pet parents, and build trust quickly. I concepted and designed a direct-response experience that balanced performance with a warm, pet-first personality. The page opened with clear benefits and engaging insights like “Did you know your dog is considered senior by age 5?” to immediately reframe canine health and set up the need for supplementation.
From there, the layout highlighted the product’s five types of collagen (Type I, II, III, V and X), its all-natural and human-grade formula, and key claims such as NON-GMO, vet-recommended, and grain-free. Real pet owner testimonials, a comparison chart against competing brands, and the Pawsome Promise 90-day guarantee helped establish credibility while keeping the tone playful and approachable. The result was a clear, trust-building funnel that educated pet parents and positioned SuperPup as a reliable, wellness-forward brand in the dog supplement space.
Amazon Listing Images
Brand Pitch
SuperPup was a new pet-wellness brand concept built around fun, functional products designed to support happier, healthier dogs.
I partnered with the Brand Manager to develop a comprehensive pitch deck for the executive team, helping shape the visual direction and organize complex information into a clear, persuasive narrative. My contributions included designing presentation layouts, visualizing market research and trends, mapping competitor insights, and showcasing proposed product concepts in a way that highlighted the brand’s potential and strategic value.
