Loyalty Dining Emails:
One Scalable System, Tailored Across Iconic Brands
My Role: Email Designer • Concept Development & Pitching • Brand Adaptation
Overview
Turning loyalty engagement into consistent, on-brand communication
B2B2C LOYALTY ECOSYSTEM B2C EMAILS
Rewards Network worked with a diverse roster of loyalty brand partners, each with distinct brand standards, approval processes, and customer expectations. The challenge was to design an email system that could scale efficiently across dozens of partners without sacrificing brand authenticity or visual quality.
The Challenge
Some partners required strict adherence to detailed brand guidelines, while others allowed for greater flexibility in layout and expression. At the same time, emails needed to support multiple use cases — including retention campaigns and ongoing lifecycle flows — all while maintaining a consistent underlying structure that could be easily adapted, approved, and deployed. The solution had to balance speed, flexibility, and brand integrity across a constantly evolving partner ecosystem.
Brand Loyalty Partners
A Network of Leading Loyalty Brands
Rewards Network partners with leading airline, hotel, retail, and financial loyalty programs to connect diners with meaningful rewards. By linking everyday dining to points, miles, and cash back, these partnerships drive repeat engagement and brand affinity across millions of members. Below is a selection of loyalty brands we’ve partnered with over the years, highlighting the scale and diversity of the network.
