SkinnyFit
DTC Wellness Social Content System
Developed social media creative for SkinnyFit supporting product launches, brand storytelling, and conversion-focused campaigns across Instagram, Facebook, and TikTok. The work included scalable carousel content, story assets for internal social teams, and product-driven creative supporting TikTok Shop commerce.
Brand Carousel Content
Brand Storytelling & Lifestyle Content
Designed lifestyle-driven carousel posts highlighting SkinnyFit’s wellness positioning, product benefits, and community-focused brand storytelling. The work emphasized visual consistency, aspirational imagery, and engagement-driven content across social platforms.
Educational & Direct Response Carousels
Direct Response & Product Education
Created educational and conversion-focused carousel posts designed to communicate product benefits, ingredient education, and wellness insights. Layouts balanced informative storytelling with strong visual hierarchy to support both engagement and product understanding.
Stories (Creative Assets – Social Team Handoff)
Social Story Creative Assets
Developed Instagram Story creative supporting product launches, promotions, and seasonal campaigns. Assets were designed as modular templates and delivered to the internal social team for flexible publishing and ongoing campaign deployment.
TikTok Shop (Listing Images)
TikTok Shop Commerce Assets
Designed product listing images and supporting visual assets for TikTok Shop, optimized for mobile-first discovery and social commerce. The creative focused on clear product messaging, strong visual hierarchy, and platform-native presentation to support conversion.
