DAPA Services, Inc.
DAPA Services, Inc. is a San Diego–based janitorial company specializing in commercial, office, and high-rise cleaning. I developed their full brand foundation — authoring the brand guidelines, establishing the visual identity, and redesigning the website to reflect a more modern and professional presence. My work extended across key marketing touchpoints, creating business cards, flyers, booklets, and sales sheets to support their sales efforts and maintain consistency across print and digital materials.
Brand Guidelines
I designed a brand identity rooted in DAPA’s origins, using an abstract San Diego skyline and a clean palette of navy, cerulean, and cleansing green. A gradient mark symbolizes renewal, supported by alternate logo lockups and custom service icons to create a cohesive, professional visual system.
