SkinnyFit
Creative Testing Framework
Every ad is a hypothesis. Some connect. Some don’t. Each category explores a different approach to capturing attention, building interest, and driving action.
Transformation & Timeline Psychology
Small wins build momentum. These concepts focus on progress over time, helping customers visualize where they could be in 3, 14, 30, and 60 days.
Appetite Psychology & Visual Metaphors
Cravings are easier to understand when you can see them. These concepts use visual metaphors and emotional contrast to make appetite control feel tangible.
Benefit-Driven Product Messaging
People want to know what a product does and why it matters. These concepts focus on clear benefits, simple explanations, and outcomes customers can quickly understand.
Product-Focused Creative
Sometimes the product is the message. These concepts put the supplement front and center, using simple compositions and ingredient callouts to build clarity and trust.
Ingredient Education & Mechanism
Complex ingredients need simple explanations. These concepts translate science-backed formulas into visual stories customers can quickly understand.
Health & Wellness Authority
People trust what feels credible. These concepts use expert positioning, wellness routines, and editorial storytelling to build confidence in the product.
Social Proof & Results Validation
Seeing others succeed makes change feel possible. These concepts use reviews, testimonials, and social proof to reinforce confidence in the product.
Mom Lifestyle Pocket
People pay attention when they feel understood. These concepts connect appetite support to the realities of motherhood through relatable moments, routines, and responsibilities.
Wedding & Seasonal Targeting
Goals feel more urgent when there’s a date on the calendar. These concepts tie product benefits to weddings, events, and milestones that inspire action.
Offer-Driven Direct Response
The right offer can turn consideration into action. These concepts combine pricing, incentives, and urgency to help customers take the next step.
Gym Snack
Creative Concept System
One campaign idea. Multiple ways in. Each concept explores a different visual world and creative angle while staying grounded in the same overarching strategy, product story, and brand.
‘Actually Vegan’ Campaign
Five distinct concepts built around one campaign platform. Each explores a different creative angle and visual world while reinforcing the same core message: vegan snacks that actually deliver on taste, protein, and crunch.
Louisville Jerky Co.
Creative Concept System
Built around real barriers in the vegan jerky category. Each concept turns a different consumer tension into a creative territory, moving between category fatigue, texture skepticism, product proof, cultural parody, and shared experience.
‘Vegan Jerky, Nailed’ Campaign
The campaign confronts the reasons people have stopped expecting much from vegan jerky. Each concept meets that skepticism head-on, pairing relatable consumer truths with the proof that Louisville Jerky Co. gets the details others miss.
Pumps
Creative Concept System
Built to make snacking impossible to ignore. Each concept pushes the brand’s bold personality through a different creative territory, moving between flavor, craveability, convenience, product discovery, and customer loyalty.
‘Snack Loud’ Campaign
Snack Loud turns the volume up on a category that often plays it safe. Each concept brings its own attitude and visual language while reinforcing the same idea: bold flavor deserves an equally bold personality.
Pleene
Creative Testing Framework
Built around the everyday frustrations of traditional bedding. Each concept turns a different pain point into a clear product story, moving between washability, simplicity, ease of use, comfort, and customer proof.
‘Comfort, Simplified’ Campaign
The campaign rethinks what living with a comforter should feel like. Each concept removes a familiar bedding frustration while positioning EasyRest™ as a simpler, lighter, more effortless way to stay comfortable.
Laundry Sauce
Full-Funnel Creative Architecture
Creative built for every stage of the customer journey. Each category serves a different objective while maintaining a consistent premium brand experience.
Acquisition
People rarely think about laundry until something makes them look again. These concepts reframe everyday laundry as a premium experience through emotion, aspiration, and category disruption.
Retargeting
The best retargeting feels like reassurance, not repetition. These concepts reinforce value, reduce uncertainty, and help customers move closer to a decision.
Add-To-Cart Recovery
The goal isn’t more information. It’s confidence. These concepts reinforce product value and reduce friction at the moment of decision.
Intro Offer
The best offers feel generous, not complicated. These concepts highlight bonus value, free gifts, and clear incentives that make getting started easier.
PERFORMANCE CREATIVE
See the Creative Testing Behind the Ads
The best-performing ads rarely come from the first idea. Explore the creative tests, audience insights, and messaging experiments that helped uncover what resonated most.