Gift the Power of Fit
Holiday Retail Campaign
Designed and led creative for the “Gift the Power of Fit” holiday campaign for Road Runner Sports. The campaign combined digital storytelling, eCommerce experiences, and cross-channel marketing assets to guide customers through curated gift discovery during the holiday shopping season.
The Challenge
Holiday Gift Discovery
The holiday season required a campaign that could simplify gift discovery across a large catalog of running gear and apparel. The goal was to help shoppers quickly identify relevant gift options while maintaining strong brand storytelling and seasonal appeal.
Strategy
Guided Gift Experience
The strategy focused on creating a guided digital experience that helped customers navigate gift options through curated categories and visual storytelling. Messaging and creative assets were designed to highlight product benefits while supporting intuitive gift exploration.
Integrated Marketing
Cross-Channel Campaign System
The campaign extended across multiple marketing channels including ecommerce landing pages, email promotions, and digital advertising. Consistent visual language and messaging ensured a cohesive experience across every touchpoint.
User Flows
Holiday Shopping Journey Mapping
To support a smooth and intuitive holiday shopping experience, I developed a comprehensive user-flow framework that mapped how customers could move through the Keeping Up With Santa campaign. The flow began at the homepage, where shoppers were introduced to themed gift-guide stories that guided them into curated landing pages tailored to different gifting needs, budgets, and audiences.
From there, users progressed into product listing pages and product detail pages designed to highlight seasonal offers, best-selling products, and campaign storytelling. Mapping these interconnected paths helped align content, UX decisions, and promotional timing while ensuring that every route ultimately guided shoppers toward cart with minimal friction.
Main Page
Campaign Landing Experience
Developed key landing page layouts showcasing featured products, curated gift collections, and promotional messaging designed to guide customers through the holiday shopping experience.
Stories
Product Storytelling & Merchandising
Created supporting content blocks and product storytelling modules that highlighted featured gear and apparel, helping customers understand product benefits while encouraging discovery across the catalog.