hello anita.

Thank you again for taking the time to share your story and the vision behind BRYTR DAYS. Hearing how the product was born from real burnout and the need for restoration made the mission feel especially meaningful and timely.

I put this page together to share my honest thoughts on where the brand and website are today, how we could work together, and how I can contribute from a UI/UX and digital experience standpoint to help get BRYTR DAYS to a strong, confident MVP. I truly believe in the story behind BRYTR DAYS and the opportunity to translate that purpose into a clear, intuitive, and emotionally resonant digital experience.

Brand Overview

BRYTR DAYS

BRYTR DAYS is a daily nutritional drink designed to support whole body mental wellness in a world where burnout, exhaustion, and overstimulation have become increasingly common. Born from lived experiences of chronic stress and the need for something more restorative than quick fixes, BRYTR DAYS blends science-backed ingredients into a simple daily ritual that supports clarity, balance, and resilience. Thoughtfully formulated and easy to integrate into everyday life, it meets people where they are—offering calm, credible nourishment that helps the mind and body reset, rebalance, and move through each day feeling more supported.

Website Audit Summary

Goal: Confident MVP launch that clearly communicates purpose, trust, and usability

Brand Clarity & First Impression
(Above the Fold)

Current Observation:

The brand identity is vibrant and optimistic, but the core value proposition requires more immediate clarity. Visitors may not instantly understand what the product is, who it’s for, and why it exists within the first few seconds.

  • Do I immediately understand what the product is?

  • Is the core benefit clear without scrolling?

  • Does the language speak to mental wellness + restoration, not just nutrition?

  • Is the brand tone calm, confident, and human?

MVP Opportunity:

Refine the hero message to introduce BRYTR DAYS as a daily mental wellness drink focused on restoration rather than stimulation. Pair this with a supporting subheadline that speaks to intentional simplicity, highlighting that one scoop of BRYTR DAYS brings together 18 thoughtfully chosen ingredients to support whole body mental wellness.

Storytelling & Origin

Current Observation:

The brand story exists but feels secondary to product information. The emotional “why” behind BRYTR DAYS could be surfaced more intentionally.

  • Is the origin story present and easy to find?

  • Does the site explain why this product exists, not just what it is?

  • Is burnout → restoration clearly communicated?

  • Does the brand feel human or transactional?

MVP Opportunity:

Surface the origin story earlier on the homepage to quickly connect the problem (burnout) to the solution (restoration) and the habit (a daily ritual). Condense highlights from “Two Entrepreneurs, a Scientist, and Two Burned-Out Executives Walk Into a Kitchen” into a scannable section that strengthens credibility and brand story.

Product Understanding

Current Observation:

The product benefits are present, but may require too much interpretation from the user. The concept of “whole body mental wellness” could be simplified.

  • Is it clear how it works?

  • Do I know what’s inside and why it matters?

  • Is “whole body mental wellness” explained in plain language?

  • Are benefits scannable?

MVP Opportunity:

Explain how the product works in clear, benefit-first language, with science as support. Add simple ingredient callouts, use icons over dense text, and avoid scientific overwhelm on the homepage.

UX Flow & Structure

Current Observation:

The page includes the right elements but could benefit from a clearer scroll narrative and hierarchy.

  • Is the scroll experience logical?

  • Do sections feel intentional or stacked?

  • Are key sections missing (social proof, reassurance)?

  • Is the page optimized for mobile first?

MVP Opportunity:

Create a more intentional page flow that guides users from understanding to trust to action. Evaluate section order, reduce scroll fatigue, eliminate redundancies or gaps, and ensure mobile spacing and tap targets are user-friendly.

Trust & Credibility

Current Observation:

Trust signals exist but are understated and not always placed where decision-making happens.

  • Are certifications or standards clearly surfaced?

  • Is manufacturing quality explained?

  • Are FAQs doing real work or just filler?

  • Is there enough reassurance before asking for purchase?

MVP Opportunity:

Introduce reassurance earlier in the experience to lower friction and build trust. Evaluate opportunities for credibility markers (badges, certifications), assess tone for confidence over defensiveness, clarify sourcing and quality standards, and identify areas to include early real-world proof.

Conversion Readiness

Current Observation:

CTAs are present, but value framing and confidence-building could be strengthened before purchase.

  • Is there a clear primary CTA?

  • Do I know what happens after I click “Buy”?

  • Is pricing and value obvious?

  • Does the page reduce hesitation or increase it?

MVP Opportunity:

Strengthen the value narrative before conversion asks. Assess CTA clarity, hierarchy, and placement, update CTA color to better contrast with the site, emphasize value over price, and identify moments that may cause decision anxiety.

Current State vs MVP Opportunity

Current State

BRYTR DAYS already has a strong visual identity and a meaningful product concept rooted in real human need. The foundation is there, but the website currently asks visitors to work a bit too hard to fully understand the story, value, and confidence behind the product—especially for first-time visitors unfamiliar with the brand.

MVP Opportunity

The opportunity at MVP is not to add more, but to clarify and refine. By tightening the story, simplifying the user journey, and strengthening trust signals, the website can clearly communicate what BRYTR DAYS stands for and why it deserves a place in someone’s daily routine. The goal is a site that feels calm, credible, and intentional—one that reflects the restorative purpose of the product while supporting early traction and growth.

How I Can Help

My role would be to help BRYTR DAYS translate its purpose into a clear, intuitive, and trustworthy digital experience—one that feels calm, intentional, and ready for MVP without overbuilding.

Based on the current site, my focus would be on tightening the story, simplifying the user journey, and elevating the overall UX and UI so visitors quickly understand what BRYTR DAYS is, why it exists, and how it fits into their daily routine. This includes clarifying messaging, improving page flow, strengthening trust signals, and ensuring the Shopify experience feels cohesive and conversion-ready across devices.

To support this, I’d recommend introducing a new Shopify template that better aligns with the product and brand—one that offers stronger structure, improved flexibility, and a more polished foundation for storytelling, education, and conversion. Rather than redesigning for aesthetics alone, I’d work iteratively—prioritizing the highest-impact improvements first, aligning closely with your goals, and building a scalable foundation that can evolve as the brand grows.

Current Website

Homepage

  • Site Header

    • Search Bar

    • Logo

    • Account Login

    • Cart

  • Navigation

    • Shop

    • Ingredients

    • Science

    • FAQ

    • About Us

    • Journal

  • Hero

    • Product Rendering (Bag)

    • Headline

    • CTA: Try Now

  • Claims (Scrolling Bar)

  • Benefits

  • Science / Ingredients

  • Infographic

  • Shop (PDP module)

  • Testimonials

  • Email Capture

  • Value Propositions

  • Footer

Product Detail Page

  • Hero

    • Listing Images

    • Product Name

    • Description

    • Pricing

    • CTA: Add to Cart

    • Additional Product Info

      • Active Ingredients

      • Benefits

      • How to Use

  • Claims

  • Information Block 1

  • Information Block 2

  • Infographic

  • FAQ

  • Testimonials

  • Value Propositions

  • Footer

Ingredients Page

  • Hero

    • Supplement Facts Image

    • Science-Backed Framework Description

    • FDA Exclusionary Messaging

  • Ingredients (x 18)

  • Claims

  • FAQ Redirect

  • Infographic

  • Shop (PDP Module)

  • Testimonials

  • Footer

Science Page

  • Hero

    • “Mental Health Isn’t…” Description

  • “The Right” Section

  • “Nutrients Working Together” Section

  • “Introducing BRYTR DAYS” Section

  • Infographic

  • Shop (PDP Module)

  • Citations

  • Footer

Frequently Asked Questions Page

  • FDA Exclusionary Messaging

  • Questions

  • Contact Form

  • Shop (PDP Module)

  • Footer

About Us Page

  • Image Collage

  • Summary Introduction

  • Product

  • Origin Story

  • Team

  • Team Personal Bio

  • Contact Form

  • Shop (PDP Module)

  • Footer

Journal (Blog)

  • Thumbnail

  • Title

  • Description

  • CTA: Read More

Proposed Website (Wireframes)

Homepage

  • Site Header

    • Search Bar

    • Logo

    • Account Login

    • Cart

  • Navigation

    • Shop

    • Ingredients

    • Science

    • FAQ

    • About Us

    • Journal

  • Hero

    • Product Rendering (Bag)

    • Headline

    • CTA: Try Now

  • Claims (Scrolling Bar)

  • Benefits

  • Science / Ingredients

  • Infographic

  • Shop (PDP module)

  • Testimonials

  • Email Capture

  • Value Propositions

  • Footer

Product Detail Page

  • Hero

    • Listing Images

    • Product Name

    • Description

    • Pricing

    • CTA: Add to Cart

    • Additional Product Info

      • Active Ingredients

      • Benefits

      • How to Use

  • Claims

  • Information Block 1

  • Information Block 2

  • Infographic

  • FAQ

  • Testimonials

  • Value Propositions

  • Footer

Ingredients Page

  • Hero

    • Supplement Facts Image

    • Science-Backed Framework Description

    • FDA Exclusionary Messaging

  • Ingredients (x 18)

  • Claims

  • FAQ Redirect

  • Infographic

  • Shop (PDP Module)

  • Testimonials

  • Footer

Science Page

  • Hero

    • “Mental Health Isn’t…” Description

  • “The Right” Section

  • “Nutrients Working Together” Section

  • “Introducing BRYTR DAYS” Section

  • Infographic

  • Shop (PDP Module)

  • Citations

  • Footer

Frequently Asked Questions Page

  • FDA Exclusionary Messaging

  • Questions

  • Contact Form

  • Shop (PDP Module)

  • Footer

About Us Page

  • Image Collage

  • Summary Introduction

  • Product

  • Origin Story

  • Team

  • Team Personal Bio

  • Contact Form

  • Shop (PDP Module)

  • Footer

Journal (Blog)

  • Thumbnail

  • Title

  • Description

  • CTA: Read More